You want to make sure you get the best from your beauty–after all, you’re paying for it. From vaguely worded promises to unclear labeling systems, brands that tout “cruelty-free” can have some misleading fine print. Some brands are known to carefully word statements claiming that they don’t partake in animal testing, but they may contract other parties to test on animals on their behalf. When it boils down to it, it’s hard to know whether a makeup brand is really, truly, completely cruelty-free. To help navigate the waters, we’re here to lay down the law on the natural beauty brands doing things right. Plus, their products are pretty awesome.
ILIA stands by the philosophy that just because something is organic, doesn’t make it good for your skin. Likewise, just because something is chemical doesn’t make it bad. They’re all about respect for Mother Nature and all of her creatures, so you can take comfort in knowing you’re beautifying safely.
Try my favorite product: Ilia Color Haze Multi-Use Pigment
100 Percent Pure
100% Pure isn’t just in reference to their ingredient list. This ultra-clean, sustainable hair, skin, and makeup brand is committed to philanthropy and health, on top of their high quality products. No wonder they
received PETA’s 2013 Courage in Commerce Award.
Try my favorite product: 100% Pure Yuzu & Pomelo Glossing Shampoo
This vegan brand can be your one-stop-shop for all things hair. From dry shampoos and setting sprays to hydrating masks and scalp care, all hair types and issues can benefit from their cruelty-, gluten-, and sulfate-free products.
Try my favorite product: IGK Good Behavior Spirulina Protein Smoothing Spray
If we’re talking ingredient conscientiousness, Herbivore Botanicals is the epitome. Not only do they not test on animals, each freshly mixed product is intentional, potent, and therapeutic. They also branch out into crystals, aromatherapy, and metaphysical health, promoting a wholesome lifestyle all around.
Try my favorite product: Herbivore Botanicals Rose Hibiscus Hydrating Face Mist
Love Beauty and Planet
Love Beauty and Planet is a brand making waves for their part in improving the environment, without any smoke and mirrors. Cruelty-free testing is a pillar of their philosophy; others include CO2 emission reduction and use of sustainable, ethically sourced ingredients.
Try my favorite product: Love Beauty And Planet Rose Shampoo and Conditioner for Color Treated Hair
They’ve already received deserved praise for their ornate brush sets and whimsical eyeshadow palettes. Another reason to love them? None of those beloved products have or ever will be tested on animals.
Try my favorite product: Tarte Sex Kitten Liquid Liner
When founder Tiila Abbitt saw that there are only 11 banned chemicals in the US (compared to the EU’s 1300), she set out to create a new beauty brand that was as clean for women and the planet as could be. All Aether products are cruelty-free and vegan, and feature only organic and fair-trade ingredients.
Try my favorite product: Aether Beauty Rose Quartz Crystal Gemstone Eyeshadow Palette
Made for the jet-setter in mind: While all of Wander Beauty’s products are cruelty-free, they have specific sections of their website also dedicated to vegan and gluten-free beauty. In fact, they’re so committed to animal rights that they pulled all products for sale in China in protest of their animal cruelty testing requirements.
Try my favorite product: Wander Beauty Baggage Claim Gold Eye Masks
No need to pick between earth-conscious formulas and high-end beauty. Follain’s curated selection gives you the best of both worlds with their cruelty-free and vegan friendly products. Their own line, Follain Beauty, uses the same philosophy to create natural skincare without compromising effectiveness.
Try my favorite product: Follain Sugar & Shea Body Scrub
What started as a luxe nail polish brand has now expanded into an empire of cruelty-free, clean makeup. Butter London refuses to compromise do-good ingredients for performance.
Try my favorite product: Butter London Glazen Eye Gloss
Shop for a cause: Cruelty-free testing is just the start of the positive footprint of Thrive Causemetics. For every product purchased, this company donates to help women in need, including the homeless, domestic abuse survivors, and cancer fighters.
Try my favorite product: Thrive Causemetics Liquid Lash Extensions Mascara
There are few brand as animal-friendly than Chantecaille. Sylvie Chantecaille’s passion for all things beauty blossomed into a 20-year-long commitment to environmental philanthropy. Their curated collections have helped raise awareness and funds for endangered sea turtles, coral reefs, gorillas, wolves, bees, elephants, giraffes, and more. They’re giving beauty to you while conserving it in the wild.
Try my favorite product: Chantecaille Cheek Gelée Happy Hydrating Gel-Cream Blush